How Long Does It Take To Promote A Website On Google? - Semalt Gives The Answer

So how long does it take to promote sites on Google for them to appear at the top of the results?

Well, the answer to that is not simple at all… In this article, I will explain why. Stay tied, as they say.

To answer the question of how long it takes to promote websites, one must first ask how Google works and how it ranks websites.

We write a lot of things about the positioning of websites on Google. But here we will try to be more precise so that it is clear to everyone.

Google's ranking criteria:
  • The level of competition of the domain in which the site operates.
  • The quality of the site and its starting point (structure, code, quantity, and level of content, speed, and more).
  • Quantity and quality of links pointing to the site.
  • The professionalism of the person who promotes the site.
New sites that start from scratch, will usually only start seeing results after half a year of activity.

It is important to note that SEO (organic SEO) is a holistic process that is performed on the entire site and not just on specific phrases.

This means that if your site promoter is doing a good job and has a broader marketing vision; a lot of phrases are going to move along the way - even those you did not target in the first place.

This is exactly the beauty of SEO - the main purpose of this process is to increase relevant organic traffic and not just promote specific phrases.

How does Google analyze the results?

To understand how long it takes to promote websites on Google, and why it is a long process, let's go into a little detail of how Google works and how it analyzes results.
  • The content on the site: quantity & quality.
  • The behavior of the surfers: satisfaction, interaction with the site, etc.
  • Technical parameters: crawling and indexing, site speed, security level, mobile compatibility, image optimization, code, and more.
  • Links to the site: I intentionally left it at the end.
As of this writing, Google is still largely based on metrics of external links pointing to the site.

True, there have been a lot of inclusions on this topic, especially when it comes to dealing with spam. But still - Google has not found a suitable replacement for the topic of links.

And here, among other things, lies the difference between really promoted sites and those that are not.

Because think about it - the previous three sections are very easy to perform: build a site properly from the ground up, make sure it is fast and secure, and add quality content: on the face of it, a task that anyone can perform - both a small business owner and a fresh empire.

But links? No and no… There are a lot of elements here that are hard to fake and a new site that is just born cannot get strong linking power on the start.

What differentiates links from other parameters?

Good question! Indeed, it is not a problem to get tens of thousands of links from some websites. But quantity does not play a role here, but mainly quality. A small business owner that no one knows will have a very hard time getting links from powerful and authoritative sites in his field.

Why would anyone want to link to me at all?

On the other hand, there are sites like The Marker, Globes & Co. which get tens of thousands of links, most of them naturally. And not just links, but also social signals - likes, tweets, shares, etc.

Why? Because they produce content in stacks. One can argue about the quality but factually these are content that brings a lot of traffic. The more traffic there is to the site = the more likely it is to receive links and / or social shares.

For links, I need traffic?

No, but it's the natural way to get them.
In an ideal world, flow is simple:
  • Surfers are exposed to the site
  • Impressed by the quality of the content
  • Link to the site / mention it on their blog / social network
  • The site gets links and natural exposure
Let`s get back to reality!

In reality, for most small and medium-sized businesses that do not sell to anyone other than those who are interested in their niche (and this is not always the case), the process is usually significantly different:
  • The business owner searches Google on how to promote the site and bring more surfers to it.
  • The business owner contacts a webmaster.
  • In most cases, a website promoter does keyword research and starts linking to the site and at the same time performs optimization (at best, there are tin companies that do not do that either).
  • Monitor traffic and site locations.

Do you understand where I'm going or have I completely lost you?

In a traditional SEO process, we create the links artificially, to promote the site on Google, bring traffic, and increase referrals/sales, etc. Due to the increase in traffic, we can sometimes also get natural links (rare but happens).

Yes, it's a little crooked and against Google's publisher guidelines… but if only we would create content and set foot on foot without linking to each other because of our beautiful eyes. I'm sorry to disappoint, it just will not happen. True, there are always exceptions, I can count on half a handful of sites I know that have created such quality and exceptional content that have simply received piles of links and consequently increased exposure on Google.

How long does it take to promote a website on Google?

The whole blasting above basically aims to say that a site cannot be promoted on Google quickly, except in a few isolated cases. Because of how Google works, emphasizing the linking element that has a lot of dimensions of seniority, time, and power building.

Aside from the issue of links, Google is generally more suspicious of new sites. Because it takes time to assess their "seriousness" and decide whether it is a Kikioni site trying to make a buck or a legitimate site that is being built in blood, sweat and tears.

Bottom line, organic promotion takes time!

One of the most notable differences between the two is of course the matter of time. While you can campaign on Google and enjoy traffic on the same day, there is no such thing as an organic promotion.

In my experience, for most sites, 4-12 months is a respectable amount of time to start to feel a change, and sometimes even a significant change: in the site's locations, in the amount of traffic, and of course in the amount of leads / sales from the site itself.

What affects the length of time it takes to promote a website?

The answer can be either simple or complex. I will go for the simple version:


I talk to a lot of business owners, a lot of them think their field is not competitive because they don't have a lot of competition in reality.

But Google is not exactly as in real life.

Google is a different arena, and our competitors are there. Therefore, only what is in Google is relevant to the competition!

In other words = the length of time it takes to promote a site on Google is a direct function of quantity X quality of competitors.

Here are some benchmarks just to clear your attention 

  • Insanely low competition (super niche domain): Can take 1-3 months to reach the first page on Google for a variety of phrases from the domain and maybe even to first place.
  • Low competition: can take up to half a year to reach the first page.
  • Medium competition: half a year - up to a year to reach the first page.
  • High competition: a year at least, a year and a half to reach the first page.
  • Psychic competition: over two years to reach the first page.
Restrictions - every rule has exceptions.

There are cases where a website is built for makeup, fast, secure, with amazing content and great links, which can progress faster than mentioned above. At the same time, the above reflects, from my rich experience, the state of affairs in Google as of this writing.

Of course, it is a bit difficult to explain what low, high, medium lace are, etc., and each field includes expressions that are both such and such - so this is just a general indication.

How to know how competitive my field is?

First of all, this is difficult to know exactly. Even an experienced webmaster does not always know how to appreciate it.

There are such and such tools that try to track Google and assess difficulty levels, but there is no tool that can give accurate information.

So how long does it take to promote a website on Google? In conclusion…

Organic Google promotion is not for those who are looking for results here and now.

This is a process that takes a minimum of 2-3 months to start reaping its fruits and that, in an insanely easy field. Organic promotion is a marathon run intended for soul players and those who see long-term.

In most cases, consider a six-month-at-a-year process, especially if it is a new or never-before-seen site, to begin evaluating the effectiveness of the promotion. 

Is there a way to accelerate the positioning of your site?

You have just understood the length and breadth of the time it will take your site to be well-positioned. Nevertheless, there are other alternatives that Semalt offers you to promote your website. Let me introduce you to some of these tools and their functionality.
  • AutoSEO

With the pack AutoSEO, you are guaranteed an excellent result in the short term. This SEO package is a real "full house" for those who do business online. Because it considerably improves the visibility of your website and the optimization of every page of your website. 

Moreover, it also takes care of link building, from keyword research to full website analysis reports.
  • FullSEO

As its name suggests it is a very advanced SEO Technique designed specifically to promote your business online.

This package is incomparable to other ordinary SEO services. Because it takes care of the internal optimization; the various error corrections of your website. 

Although Semalt FullSEO is perfectly suited for commercial projects and e-commerce; it can be a great help for startup owners. Furthermore, it is useful also for webmasters as well as individual entrepreneurs who want to get the most out of their website.

With Semalt, you have the opportunity to have a free consultation in order to discuss with SEO experts. This will allow you to know exactly which promotion plan would best suit your site according to your objectives. 

So, do not hesitate to take a look at these different tools for the best future of your site.